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Marketing study is a scientific technique of analyzing facts that entails conducting exploration to support marketing pursuits as well as statistical interpretation of knowledge into details. This facts is then employed by administrators to plan marketing routines, gauge the nature of the firm's marketing surroundings and also to attain info from s
Sector segmentation consists of taking the whole heterogeneous market for a product and dividing it into many sub-marketplaces or segments, each of which tends to be homogeneous in all substantial factors.[12] The process is performed for two primary reasons: greater allocation of a company's finite sources and to better provide the more diversifie